Armenian Negotiation Culture in Folktales

The folklore of a people is the crystalized and simplified expression of its consciousness, expressing values, norms, and a way of life endorsed by the people, expressed through stories and fables. Given this understanding, and as part of its ongoing research on the Armenian culture of negotiation, CEN Yerevan engaged in studying Armenian folktales to identify possible instances of negotiation – and extract insight on how Armenians negotiate.
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